Mt. Carmel Vineyard
Concept
Lupus+Lycaon presents:

Mt. Carmel Vineyard is a winery in California that has an old mission on the grounds. The mission provided the back bone for all conceptual development of the project. We pitched two concepts for the wine label and branding. The first used the mission as the central image and created a mark incorporating the letters "MVC". The christian cross also served as an option for the label. The cross became a powerful image on a label especially when we applied a spray paint texture.





The second concept used a mule deer as the main image. The idea was a lot more experimental than the first option as we considered vinyl stickers, etching, and spray paint.

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