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A88. The Alkaline water company branched out to the CBD market and in doing so needed a new brand identity and positioning. The images below are a constructed narrative that the Alkaline water company can leverage in the competitive CBD market space. The identity seamlessly fits into the the story of the Alkaline water company as it moves forward into a new brand space.










Campaign Concept



OLV:



Branding & Packaging:




Movement experiments:





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