And then it hits,
the craving.
Bright Lights Big Mac was really a revolutionary campaign that pivoted McDonald’s out of their usual lame safety net to a direction with a different attitude. The concept derived from the idea that McDonald’s need to compete in the late night market. This campaign touched elements in OOH, Tv, radio, social, and digital.
![](https://freight.cargo.site/t/original/i/8a2abcc8fc56ad08899aec531d405479c18282302fd80bd85615fa388e1325c4/BLBM_BIllboard_V2_2.jpg)
![](https://freight.cargo.site/t/original/i/d07e38b4eb263a3ee61dcf947bf6675f1d9fb59f849bb8ad5ea51d61d22356a4/BLBM_Transit_02.jpg)
![](https://freight.cargo.site/t/original/i/19e2b5794dfb74c40b88205f3bc8dd7b0f233316c2980b2cdcf6c50d1a479bc0/BLBM_Transit.jpg)
![](https://freight.cargo.site/t/original/i/ed135bab6fd54d96f805b82a6bbaf48ab68b22b047925b0b53b4c8cf5f917ca2/BLMB_Transit_03.jpg)
![](https://freight.cargo.site/t/original/i/e568df48b8b3ec61d737b4c092db97d0acd3d02b9710a1e783ba56c31f360daa/Wild_postings_04.jpg)
![](https://freight.cargo.site/t/original/i/e88211fd76ba510a177481a27ed265b109a724cd8bcb49a68c6e77e0c3c5061e/Wild_Postings_02.jpg)
![](https://freight.cargo.site/t/original/i/b7868d13d36b3030ba4ecfa2f0cf1fab23c9e6d15d0ffe7f14d9bd92976b7c48/proxy.jpg)
![](https://freight.cargo.site/t/original/i/a29a2ecdcde30f25a28d6fe0c058793198d19cdd2a593151dee357142a35b768/Wild_Postings_01.jpg)
![](https://freight.cargo.site/t/original/i/0bda93c15faea367de938963bcf27552fb677e6be2a2b19976885fba1b183d14/Wild_Postings_03.jpg)
![](https://freight.cargo.site/t/original/i/551a26d0494ae160472a53076f3b5dc8ca1a1045e3d9d47d93ee8b59400392b0/1422063_BOGO_Big_Mac_echo_park_7.5x32_site_16313_r6.jpg)
![](https://freight.cargo.site/t/original/i/48f998abe866f0e3559eff0e7868d1c9f98a404237a409893098bb9a5ba96653/1422063_BOGO_Big_Mac_echo-park_7.5x24_site_16312.jpg)
![](https://freight.cargo.site/t/original/i/d7506d30f282efb74fe644b4a7566749bf84e30a5e1bc46a45ab8ddd9ceb8a07/1422063_BOGO_Big_Mac_echo-park_7.5x24_site_16548.jpg)
![](https://freight.cargo.site/t/original/i/b0af04911ccdee38b592b6dee5a41efb59e5f05195f7d3289d14962dcccd2a1c/BLBM_Wild_Postings_general_Buy.jpg)
![](https://freight.cargo.site/t/original/i/a6988041da465c99cc158ab1aa9f2901ef37d2eb48a6c5e6ba3e78e3d07e4420/IMG_7059.jpg)
![](https://freight.cargo.site/t/original/i/1bda25af565c86e8a21ef6392ed3f55135b4ad7a9b94834b3806f894f2a47da6/1422051_Late-Night-BOGO-Big-Mac--Bus-Kings3.jpg)
![](https://freight.cargo.site/t/original/i/48257e62c376876e075794627d0db4dc7502a6736c69d3e488b66be804b78373/1422051_Late-Night-BOGO-Big-Mac--Bus-Kings2.jpg)
![](https://freight.cargo.site/t/original/i/fccc98ac8e12a75e9c4d74f2a5b552909f54d49f5b35e905bb4bbcad9b34af4f/1422051_Late-Night-BOGO-Big-Mac--Bus-Kings.jpg)
![](https://freight.cargo.site/t/original/i/5e41d322601eb604df42ed4e2073029a8027923537c6363ce4d09a244b476f8f/BrightLights_RichMedia_Storyboard.jpg)
![](https://freight.cargo.site/t/original/i/0c1f35fde7544a4586d7f9a5d1a46917e51b96710dd863a9b7dacd3db87c400c/BrightLights_Mobile_RichMedia_Storyboard.jpg)