I will tell you about

Wisdom, Honor, Courage, Healing & Generosity.

Dr. Parke is a psychologist with a private practice in Fullerton California. This design project challenged the design aesthetic currently normalizing the medical sector. The goal was to create an identity that would not only stand for her practice, but act as her personnel identity.

This project started with a sketch to establish one of the five symbols that would represent a piece of her practice.

Each symbol was created with the ability to combine with one another. The dove represents Wisdom, Shield stands for honor, Water is courage, Triangle is healing and the Circle is generosity. Dr. Parke uses these symbols in her practice with her patient. 

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