Born from
Huitzilopochtli & Neutra.
LAFC’s
founding sponsor is Toyota which typically dictates that Toyota can slap their logo all over the stadium. However this was a unique chance to pitch the idea that Toyota would bend to the branding of LAFC. This produced a campaign that fused with LAFC as opposed to clash with their branding. Forms from the Art Deco movement were referenced in all executions which made for some attractive imagery that supported the club.
Wall graphics
sdt
Stadium LEDs
Stadium LED Ring
Stadium LED Ring
IPTV animation
