Born from
Huitzilopochtli & Neutra.
LAFC’s
founding sponsor is Toyota which typically dictates that Toyota can slap their logo all over the stadium. However this was a unique chance to pitch the idea that Toyota would bend to the branding of LAFC. This produced a campaign that fused with LAFC as opposed to clash with their branding. Forms from the Art Deco movement were referenced in all executions which made for some attractive imagery that supported the club.
![](https://freight.cargo.site/t/original/i/a48984ca846ef7cf781270606f45776c6e98a9d661ef6f0060f7238a9473aa12/CqbPL-1UAAEhS5W-e1471913501852.jpg)
![](https://freight.cargo.site/t/original/i/cc8633d00049be7c1c65ad0fab7a13c1f56afccabcc8dc779f7b60fb8edb17e9/Outside.jpg)
![](https://freight.cargo.site/t/original/i/564c80414b735a6c9007698b1f0a436d064707dbcececf6efc0dbaf26947cb1b/DD3A_2018_Toyota-03.jpg)
![](https://freight.cargo.site/t/original/i/0a9f9807f564dfdd0d4d02dcce2e133ded61ab29741b06b45fa547508885c1a1/DD3B_2018_Toyota-01.jpg)
![](https://freight.cargo.site/t/original/i/70674dbe69be7b78e338a687ee505e09b4bb47362f2b390158c6e595ae3a9105/DD3C_2018_Toyota-02.jpg)
Wall graphics
sdt![](https://freight.cargo.site/t/original/i/6e90a51c4e92ee181e02f7201ea44d4be364c70fd68d580da8e0af9e425e51e4/WALL_Graphic.jpg)
![](https://freight.cargo.site/t/original/i/62619916a25e22e36ca39268c1cd22ca15138e4f389c2d59f4b02725fec39c54/Stadium_Wall_Graphic_2018_Toyota_V3.jpg)
![](https://freight.cargo.site/t/original/i/700c7935b52282a3acd5128f219951ce0fda598ad16acc112f928322fd1b2d10/Wall_Graphic_2.jpg)
![](https://freight.cargo.site/t/original/i/8816bb26c3b3dd261e541d1b50de5bbc633919f2351ae8a12df66073d242080a/Stadium_Wall_Graphic_2018_Toyota_V5.jpg)
![](https://freight.cargo.site/t/original/i/0d4fdd1dfbcca8e42fc882e17a3bbbbe59636f239d275317c3bda7ee8dc7c22e/1031-2014-Toyota-Tundra-SR5-pickup_Driver_v2.jpg)
![](https://freight.cargo.site/t/original/i/7fc4254f57aa2f17dd2b9e1d45ec5d6b2e3280f4563402166c7ac34a744ab024/1031-2014-Toyota-Tundra-SR5-pickup_Top_V2.jpg)
![](https://freight.cargo.site/t/original/i/412469960e55dcda2c7e7d1c7131cbaefc866f707250958f7c5cf56abe805b36/1031-2014-Toyota-Tundra-SR5-pickup_Driver.jpg)
![](https://freight.cargo.site/t/original/i/668242a6b135dff07f761bc10c5f53fae2a20ef6d4bbfde86d2b1f7892d3e15d/1031-2014-Toyota-Tundra-SR5-pickup_Top2.jpg)
![](https://freight.cargo.site/t/original/i/705eaeecee50363bb10292068f5d1b5c60c97c3167aecc14cab5a7eb7f5a740b/1031-2014-Toyota-Tundra-SR5-pickup_Rear.jpg)
Stadium LEDs
![](https://freight.cargo.site/t/original/i/6d3f8eb9a81b146003ff24f3ddff9a499318855c49e01d1fc538965940a1d531/012589_LAFC_Toyota_Signage_NorthwestPlaza_Videoboard_1088x608-01.jpg)
![](https://freight.cargo.site/t/original/i/65539233a9c40bf941c09abe2df6124e153464ff522574103f4e8f96ec7a1565/012589_LAFC_Toyota_Signage_NorthwestPlaza_Videoboard_1088x608-02.jpg)
![](https://freight.cargo.site/t/original/i/d286dbbc8caf4287ff4ee2784c48efb96ab245f5d7d92f5e86bae164573f1576/012589_LAFC_Toyota_Signage_NorthwestPlaza_Videoboard_1088x608-03.jpg)
![](https://freight.cargo.site/t/original/i/ec0b418cd753ebe0328aad0dfff9c7480075eec28c4e404f5254eb76b1f9b4f1/012589_LAFC_Toyota_Signage_NorthwestPlaza_Videoboard_1088x608-05.jpg)
![](https://freight.cargo.site/t/original/i/deff21d011b72e2225e06053d6e63636451649a837c930ab7869f28047550086/LAFC_STORE.jpg)
![](https://freight.cargo.site/t/original/i/426900349405b5666cfb7e44b8117289fc36cf07ce3e6ed7f35c136400772db8/LAFC_SHOp_02.jpg)
![](https://freight.cargo.site/t/original/i/b542c8aa9730278da900a5127fc457506e23b82bbf1778fa5da621536612f870/Parking_Lot.jpg)
![](https://freight.cargo.site/t/original/i/b2f148a0327a0226ce885d81ed2757faa507a09bf4a756f497b956bf1b47e69f/Fascia_02.jpg)
![](https://freight.cargo.site/t/original/i/2bb612a78163411d58cf82335705df8dd056a4ff01b62d509f5bf8915d8a5848/Fascia.jpg)
![](https://freight.cargo.site/t/original/i/9bdf07a54965cf16f7748ae22cd1615e7b0d509d2d0c94dcac1c66a74f3df74c/DD3_2018_Toyota_V2_borders_Fascia_East-02.jpg)
![](https://freight.cargo.site/t/original/i/341cbba4de3bdc53d79b4665886add3b24ab8327ad4d12dd3fffcd6e281ab594/DD3_2018_Toyota_V2_borders_Fascia_East-01.jpg)
![](https://freight.cargo.site/t/original/i/aac5683063a78d4ac55c25f47d7ca6693099dd61e215de6a91680ccd426da516/DD3_2018_Toyota_V2_borders_Fascia_East-03.jpg)
Stadium LED Ring
Stadium LED Ring
![](https://freight.cargo.site/t/original/i/3fb12fd2180ea502491e98ac48b68c8f0c061ce31461dc6a41a3353bb7b3964d/ERC_2018_Toyota-01.jpg)
![](https://freight.cargo.site/t/original/i/510a49f09de0a4e7d8fa0b8af1f23873f9c56f5d33caf96fe62a9f2bf6fd8cd7/ERC_2018_Toyota-02.jpg)
![](https://freight.cargo.site/t/original/i/ad510efd15c7d5b10c05a9b5cf6029cc01b207e30246305fb825dabf4356f21c/ERC_2018_Toyota-03.jpg)
![](https://freight.cargo.site/t/original/i/3a0ca7be1a5d23e2d3c2c6d1846b4030aa99343fd9e9a23a6c79e4072ed15566/ERC_2018_Toyota-04.jpg)
IPTV animation
![](https://freight.cargo.site/t/original/i/da5dc993e79c28af0cd1107daff6a1251babd4230e93667f50044cddc9dacad0/01.png)
![](https://freight.cargo.site/t/original/i/0edc1d135782fffe5dad41f5779199fb7aa5699a14ea1ddf7fa889b5a30811ea/02.png)
![](https://freight.cargo.site/t/original/i/a52e9c1d060bbf46f138332abfc772cc266d656e32f9ca3fae79bdea4546cd05/03.png)
![](https://freight.cargo.site/t/original/i/acf706e879993077fc40782ec5cd02eacad5703504b6059f7ab65abfb98834ab/04.png)
![](https://freight.cargo.site/t/original/i/8f88ed11fae17c9bb74faaa6949e9b0d1e554a3057c8970a8c895df87434be05/05.png)
![](https://freight.cargo.site/t/original/i/eaee59560e344c4cf16ff504bf82ae31f0bf98207dcd42dc79b5ff30c925fa89/06.png)
![](https://freight.cargo.site/t/original/i/b51b2e20e769a00944ed786e784d9e016e570586eb31efa36a656cb8d8c9ad50/07.png)
![](https://freight.cargo.site/t/original/i/41faabae758685673787de6860310632fb820a567507ac0b080a6bb1876935ba/08.png)
![](https://freight.cargo.site/t/original/i/bfb6e937ce0af6fb596273d516cfe9f4c4474902f9a3912a49e8f057c8fd9919/09.png)
![](https://freight.cargo.site/t/original/i/1719b51ee93d40de470c188a8888cade4bd5eafbb959e8e8893106c8d89fc876/10.png)
![](https://freight.cargo.site/t/original/i/52518e70f6f33ace29eeaf30817d8277a61d853e9ea1eb69ce1063b26e0aad59/11.png)
![](https://freight.cargo.site/t/original/i/c46f3aad007ffc433375cf7b8a3a7c1296cc369ca957adae67275b6e32c4ee02/12.png)
![](https://freight.cargo.site/t/original/i/311d483230d596c5eea80c28a2565d3c1c1808a8a428d74a2b00961f5814ef04/13.png)
![](https://freight.cargo.site/t/original/i/7bfa81fab93ac9647b0620feefabe236704441ee3acb4803c70b688cdddca8c8/14.png)
![](https://freight.cargo.site/t/original/i/dce88e345ab27d4231ea2242bd191c3de6147d3358ebd0ce175867fca4a43ec5/15.png)
![](https://freight.cargo.site/t/original/i/2891914ac4b439e882cf8b007939961032e0fdcc48cc286b9f434ab6c3e39c4d/16.png)
![](https://freight.cargo.site/t/original/i/dbebb885e5cfbea03ffa40ad1bc86d470bab5fc1a55c1a1e6e588afa6cb7772d/18.png)
![](https://freight.cargo.site/t/original/i/1215a64eec80115cc03ee2c33bf21f1be5f76bc908f337d617a58e3d63676330/19.png)
![](https://freight.cargo.site/t/original/i/8bb7983f2b6a39df3f16856406c5974aaa9e8cfecaee53481fd613a1f3ae403c/20.png)
![](https://freight.cargo.site/t/original/i/b66a33d53a649cafebabf3f7584015080dc0b9c319de82391cc9b7544853293b/21.png)
![](https://freight.cargo.site/t/original/i/144e491d1b2f5a9e7fa922f3828597f1538042de9f3dbf9d7348eb404c03793b/22.png)
![](https://freight.cargo.site/t/original/i/fb2a94993b9e0477424bc781c2ecfe1438536f028e04ddc09d553872dec80f3e/23.png)
![](https://freight.cargo.site/t/original/i/e453a1e0c4b3cc361d0a237f8050ff412211c13dc34eac9c3ef65b13d1137c01/24.png)
![](https://freight.cargo.site/t/original/i/60d2b926205d7785ba91f52796f4478abf2b2d329838a0072a9ef606956f7d44/26.png)