Ronald is
A Soul Eater
McDonald’s Gaming. The gaming market is taking center stage with high profile companies and sports teams establishing their own teams to compete in a lucrative market space. McDonald’s is no different as they are at the beginning of entering the ever growing competitive gaming scene. Gaming tends to have a cadence to its logo development, as well as, the imagery used to cater to a male dominated platform. The branding development for this project attempts to stay inline with current MCD iconography but also takes a look at a future when McDonald’s goes all in with a team of their own.
![](https://freight.cargo.site/t/original/i/7a4440349a92fd28fca57b4c78f80f592be91f31c9b55544fef25cfbaafb7f5f/MCD_Gaming_V4.jpg)
![](https://freight.cargo.site/t/original/i/c7a0e01f83c68e98b9908112a6595836ced047cad70a87d0057d9c9b03047318/MCD_Gaming_V42.jpg)
![](https://freight.cargo.site/t/original/i/a9e9b511b6c43e753d34c8943e4a7fcaa2a399449f0c6ef92f45acd06d2b37e5/MCD_Gaming_V43.jpg)
![](https://freight.cargo.site/t/original/i/6e87d73e94eb7a13d74f9357dce22bf1045858b78ffc6a9a001b7b461a9f3f40/MCD_Gaming_V44.jpg)
![](https://freight.cargo.site/t/original/i/d807be7fa7b4324ca6fda0cb2d083b43adb323d2efeb4f8c8de6ef877adb9d0e/MCD_Gaming_V45.jpg)
![](https://freight.cargo.site/t/original/i/27052d7f870cf596eba8ab0bd081d589b0dbf38fbcf4af4942e6342b4090f559/MCD_Gaming_V46.jpg)
![](https://freight.cargo.site/t/original/i/8b12ceff4fee0a4241130783d3674a3edc8cd23f9fed17d01be32b094190137b/MCD_Gaming_V47.jpg)
![](https://freight.cargo.site/t/original/i/8a1e848887548f3e4c6b1d34e889507ef96e5898b6cdf0a9078975b79fdf6a25/MCD_Gaming_V411.jpg)
![](https://freight.cargo.site/t/original/i/3a2552b97d57dc727e075a5404d9cffc53e9722e7fd113caf7f8d1f3a0a4509f/MCD_Gaming_V412.jpg)
![](https://freight.cargo.site/t/original/i/bd7fe7726a0619719690c04a16f94de023942556843c04863075016528d87c28/MCD_Gaming_V413.jpg)
![](https://freight.cargo.site/t/original/i/c071b454d9100f8660f9f52ff152123de160ca47244432597b1cedf7c01870b6/MCD_Gaming_V414.jpg)
![](https://freight.cargo.site/t/original/i/41cdf3d43081634b5bc05f5423e3a68aca93c55c61b0e1c2349a49ec60909e58/MCD_Gaming_V415.jpg)
![](https://freight.cargo.site/t/original/i/cc5175d3a8862fdd16e7c5437377b9f268066b4635cc5cfe943acdbd597a886d/MCD_Gaming_V416.jpg)
![](https://freight.cargo.site/t/original/i/e1e3b145666e3fbfe04ca2dfb3be651ace1426bc2396cb13394a5478b0bb1a7d/MCD_Gaming_V417.jpg)
![](https://freight.cargo.site/t/original/i/7e5795273fbffd6539985d45c12b7dd71197fa7daed78fceddbabb3118116a42/MCD_Gaming_V410.jpg)
![](https://freight.cargo.site/t/original/i/bc94dfbb5b995434621d69d9c62900b9197773f0dbb4e939fba0c0ac0e9cecae/MCD_Gaming_V418.jpg)
![](https://freight.cargo.site/t/original/i/a647a20fb1f71c948e16fc78b49a485a957e231555585ba041cf685680968b41/MCD_Gaming_V419.jpg)
![](https://freight.cargo.site/t/original/i/9d429dc66251a5985c91a73344c143ab3ebcf4147fdadee3c6c62f7d80e7f1ce/MCD_Gaming_V420.jpg)
![](https://freight.cargo.site/t/original/i/7cba8768fd2b32576b75abf0d32ca3ed17ca78744f6b32469b6075d8d51855ac/MCD_Gaming_V421.jpg)