A Soul Eater
McDonald’s Gaming. The gaming market is taking center stage with high profile companies and sports teams establishing their own teams to compete in a lucrative market space. McDonald’s is no different as they are at the beginning of entering the ever growing competitive gaming scene. Gaming tends to have a cadence to its logo development, as well as, the imagery used to cater to a male dominated platform. The branding development for this project attempts to stay inline with current MCD iconography but also takes a look at a future when McDonald’s goes all in with a team of their own.