I tell you, the
pig head sings.
American Advertising Awards: Silver, poster campaign
American Advertising Awards: Silver, OOH campaign
American Advertising Awards: Bronze, Integrated advertising campaign
McRib. This campaign’s objective was to capitalize off of the crazed, deranged, hicks that await the products return to the market each year. The concept was a comeback tour that had elements of OOH, print, radio, a website, and tv. The big activation piece was a tour bus that was strategically placed outside of music venues in Los Angeles that handed out swag.
![](https://freight.cargo.site/t/original/i/9e99b9e648869fbfe492854abae56a837628867e07f4dc28e121c4dd81f7b167/McRib_Transit.jpg)
![](https://freight.cargo.site/t/original/i/5a6e7ebaebfbcb615f7d5131b2304d3690f612c7d292c58c7275579f72366dae/Mc_Rib_Posters_03.jpg)
![](https://freight.cargo.site/t/original/i/a15ad65804aa45cf1afe1682d3c427f6c22892b79692a4cfc10bd343f180676d/Mc_Rib_Posters_02.jpg)
![](https://freight.cargo.site/t/original/i/736679ce15f889eb942c33288b66f9bfcfa13441b174d694b744f7d537f70559/DSC07652_low.jpg)
![](https://freight.cargo.site/t/original/i/7adacea3e655e05aa4637a4ffdd0eb69453ff5698fc0e02de5ad31848d933f70/DSC06194_low.jpg)
![](https://freight.cargo.site/t/original/i/c034ff550b1424e0af93f1842a43fd3d07c1558ebc2a04553d15a326db6d42c4/DSC06199.jpg)
![](https://freight.cargo.site/t/original/i/e0b38618de7d1d13b03806534009a847597d5f5237360a79a17246a9a6ce0a50/DSC06215.jpg)
![](https://freight.cargo.site/t/original/i/0c74788877b00076415d91af042860df1d240dff61b035ec1c84002364b57d1d/DSC06209.jpg)
![](https://freight.cargo.site/t/original/i/e66fcce8d0b142dc15d8e41498e1c5cf9a19280aa7ac76d57c445b42f24b1def/CREW_PUNK_Pig.jpg)
![](https://freight.cargo.site/t/original/i/d675177a343a6e7f0e3d24589e23cb2da28b244df1f6bfe1f409c531d072f893/CREW_K-POP_Shirt.jpg)
![](https://freight.cargo.site/t/original/i/a383aafdf494addf5b4fd6d6124a5ce0645d6bb386fb5168991c35af06609f95/CREW_Metal_Pig.jpg)
![](https://freight.cargo.site/t/original/i/f43ac5f2f915ab8e88503a4ac28e6555f41c1cd2315d2c7a75866de36949df33/CREW_LATINO_Pig.jpg)
![](https://freight.cargo.site/t/original/i/b7696c99486153ff63fe4105cd4804856e08eb7cbdaacf435356442886cb0d37/CREW_EDM_Pig.jpg)
Website
![](https://freight.cargo.site/t/original/i/c1c3f3ba8b9c61527cdd23f165fc845b42afb0855bb019dbcd375730b38020ad/MC_Rib_Website.jpg)
![](https://freight.cargo.site/t/original/i/5847463716a292a5caf2b25962ca632c7f60159485890db58a575c2262f20798/MC_Rib_Website3.jpg)
![](https://freight.cargo.site/t/original/i/c8be58987b38400a850949592a0e2611fbc676013ea3e825a3cdd86d3080aa80/MC_Rib_Website2.jpg)
Snapchat
![](https://freight.cargo.site/t/original/i/142f7b8f1029ef64acad763abaf7c56d4c4ac3ad7fa2afca19493423e9997dd0/PUNK_Snap_Chat_Comp1080x1920_R2.jpg)
![](https://freight.cargo.site/t/original/i/e0a1eecb17ab056489928aa135cc96c486cd2fa676245ac5a849a28a8dd200f3/K-POP_Snap_Chat_Comp1080x1920_R1.jpg)
![](https://freight.cargo.site/t/original/i/4c4289aa751d45833abb23a4e4d5aae47bf94758f61f275f3e39a931abb7a650/CONCERT_Snap_Chat_Comp1080x1920_R4.jpg)
![](https://freight.cargo.site/t/original/i/c291cf29ca3eb068c25da566c89dbbb6f476d29ff0f02d003726941efb357c34/LATINO_Snap_Chat_Comp1080x1920_R2.jpg)
![](https://freight.cargo.site/t/original/i/94a446f5305b20274fea1b0ecadd0c9116126f1fea71e8660dd5ad685415a17e/METAL_Snap_Chat_Comp1080x1920_R2.jpg)