I tell you, the

pig head sings.

American Advertising Awards: Silver, poster campaign
American Advertising Awards: Silver, OOH campaign
American Advertising Awards: Bronze, Integrated advertising campaign

McRib. This campaign’s objective was to capitalize off of the crazed, deranged, hicks that await the products return to the market each year. The concept was a comeback tour that had elements of OOH, print, radio, a website, and tv. The big activation piece was a tour bus that was strategically placed outside of music venues in Los Angeles that handed out swag.



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