Health and fitness in
Rising Wave Athletics. Like many affiliates to Crossfit, the need for a rebrand in the wake of the unfortunate events that transpired, were essential to distance themselves from the brand. This made for a delicate situation and an opportunity to gain a large presence on the westside. With many smaller gyms folding, it became even more apparent that local gyms needed to make big moves to stay afloat. This branding system was created to do just that. A flexible system that can adjust to the variety of design challenges that a gym needs makes this a perfect solution. This is just the beginning of how the system can be implemented.